Retail banking

Following a large trend towards domestic concentration preceded by international development, retail banking is now facing the emergence of new risks and a growing, intense competition. This includes the development of banking products from Insurance companies, Online banking and innovative distribution channels

On the one hand, the increased protection of consumers in mature markets, and the risk management related to the development of international activities, involve adaptations of processes to manage risk.

On the other hand, to develop new competitive advantages, institutions must continually adapt their strategies and operational models, keeping cost control as a priority. As such, an integrated marketing approach has to allow banks to change the product-customer-channels mix. For instance, mobile phones are now used as a step to pre-banking and customer relationship development in emerging countries