Marketing and distribution

The change from an Offer Strategy to a Demand Strategy translates into financial players exploiting new distribution techniques: white labels, open architecture, multi-channel, etc.

Beyond this first level of response, in the current context of increased competition, this development requires an adaptation of the  Customers-Products-Channels mix based on sector’s insights about customers and their needs.

Wight Consulting contributes to the emergence of innovative solutions for the insurance and banking sectors through projects for the Marketing, Products, Markets or Development departments.

As an example, Wight Consulting recently completed an Expansion Strategic Plan concerning the online offer of a top-ranked financial institution. This project was followed by a Performance steering model for a distribution network of financial and non-financial products.